I obtained my National Senior Certificate in 2020 from Bredasdorp Highschool

– Develop and execute lead-generating marketing strategies for OHS, fire safety, incident investigation, and SHE Representative training Read more programmes. – Translate dense regulatory compliance content into engaging, accessible copy for B2B audiences including corporate safety officers. – Drive brand visibility and course enrolments through targeted digital campaigns and technical copywriting.

– Founded and operate a boutique consulting practice delivering strategic business planning, brand identity development, and creative direction. Read more – Lead comprehensive web design, platform development, and site recovery projects for specialized clients, including WordPress plugin audits and responsive typography and interactive site redesigns. - Designed and configured an online course platform utilizing Tutor LMS, WooCommerce, and Elementor for catalogue pages and seamless checkout flows. - Crafted professional web copy, personal profile text, and site hero sections based on complex CV materials. - Developed multi-week social media content plans, promotional flyers, and marketing copy focused strictly on tutoring and educational services. – Manage end-to-end operational functions including client acquisition, project delivery, and brand strategy. – Develop tailored digital strategies that align creative output with measurable business objectives.

– Conceptualised, built, and launched a full-scale e-commerce platform specialising in mental health and clinical practitioner resources, Read more originally developed on Shopify and transitioned to WordPress and WooCommerce. – Developed and published digital product offerings, including clinical toolkits and the "Digital Practice in a Box" website setup service. – Engineered end-to-end user journeys by establishing master WordPress templates, automated onboarding workflows, Welcome Kit PDFs, and customized intake forms. – Managed all aspects of the storefront including inventory logistics, UX design, vendor programmes, and product curation. – Produced HPCSA-compliant marketing content ensuring all promotional material meets the ethical standards of the psychological field.

– Gained hands-on experience in product feed management using Channable, GoDataFeed, and Feedonomics. – Built, maintained, and optimised Read more product feeds across major e-commerce channels. – Developed administrative and analytical capabilities to support and measure marketing effectiveness.